We enable strategic partnerships and provide supplemental resources.
We help companies demonstrate the value of their products and services.
We develop standards, deploy technology, and streamline workflow.
Here’s Where We Can Help You
Consultation & Strategy
We’re distinctly skilled at helping technology companies & service providers with limited resources.
We use a systematic approach to understanding who you are, what you do, and where you want to go so that we can help you get there.
Research / Analysis
Whether your needs relate to Operations, Marketing, Sales (or a combination thereof), we’ll take an objective, cross-functional look at your business; your resources, daily operation, processes, challenges/successes, and short/long-term goals, because every area of your business impacts the success of another.
Reporting / Planning
Our skills and extensive experience with technology companies enable us to deliver remarkable insight and sound guidance. We’ll share strategies to improve your operation, transform your brand, generate market awareness, and develop a quantifiable, definitive track that fits your mission.
Content is king — whether for your brand message, a specific marketing campaign, contract language, a thought leadership piece, corporate communications, or other. Your content must be correct, concise, and timely. We can create solid, original content for you, and we can help you to do so as well.
Technology, tools, templates, systems, automation — all helpful, increasingly key components of workflow productivity and efficiency. We’ll help you identify how and where to make changes to your operation, and help you implement ways to engage and communicate better with your team.
ROI / Tracking
Reflection, checks and balances, and accountability transcend from individual to enterprise. Operational awareness and efficacy make the difference between sustaining and thriving. We can help there too, with solutions that track and hone the process, plus empower and motivate your team.
“I really enjoy working with you and want to continue the momentum. I appreciate all the good work you guys did on marketing strategy, my website, and helping me to get set up.”
Branding isn’t about your logo or what you sell. It’s about how customers (and employees) feel about you, engage with you, and remember you. It’s about weaving the vision, mission, and values you uphold for your business, into everything you do around it. Your brand resonates when people know who you are, what you do (and will do for them), and when they see the care and value you invest in it.
We love branding. It creates excitement and gets people engaged, focused on the big picture and the vital role they play in the company’s success as brand ambassadors. We take a thoughtful approach to this special work. We’ll collaborate to hone your vision, polish your corporate identity, unite your team, and solidify your image front and center in your target audiences.
Branding / Brand Transformation
✓ Brand Content Strategy/BX
✓ Corporate Identity
✓ Logo Development & Trademarking ✓PR & Media Strategy ✓Thought Leadership
Improve Your Operation
Systems | Standards | Workflow Optimization | Staff Empowerment
Do you need a better system for delivering proposals or contracts? Making improvements to resource and workflow management? Gaining better insight into job costing and productivity? Leveraging supply chain support and vendor relationships?
We’ve successfully transformed operational management and service delivery practices in technology companies for over 20 years. We can help you to work smarter too. We identify problem areas and fix them by applying tactics, and targeted software and workflow solutions that inspire your team, streamline processes, provide critical performance metrics, and collectively deliver better overall productivity and performance of your business.
✓Analysis & Optimization ✓Standards Development ✓ Project Management Methodologies
✓Software Implementation & Adoption ✓Staff Training & Empowerment Strategies
Supercharge Your Sales
Sales Support | Business Development | Procurement
Successfully selling service-based products is highly dependent upon your proven expertise and reputation. Being a SME resource to clients and colleagues goes a long way to reinforce the reliable, valuable partner you are. Strategic teaming can strengthen your position when developing new business and expanding existing contracts. We can help you to further develop these special relationships through our established AV/IT/AEC network and procurement channels.
Another consideration of selling technical products and services is content complexity and how well it’s presented. Sales tools have to be accurate yet compelling; your online presence appealing but authoritative; proposals must be well-written, thorough, and visually engaging. Fed/State contracts, RFPs, MSAs, and SOWs can be painful to prepare. But we can help you streamline the process of creating expertly written proposals, estimates, contract documents, and sales collateral that will showcase your expertise, and differentiate you so that you close more deals.
Integrated Marketing | Research | Strategy | Tactics | Analytics
Successful marketing happens with sound research into clear targets, logical planning, innovative tactics, and proper metric to reflect a true ROI. We’ve been doing marketing with technology companies and service providers for 20 years, helping some of them to become best-in-class leaders in their industry. We’ve produced national trade show exhibitions; online, print & media advertising campaigns; collateral in every shape and flavor; video libraries; lead-gen SEM campaigns; social media programs, and more. There are lots of ways & tools to engage and motivate your audience. The way we do marketing is to first clarify all objectives, develop an integrated approach, then enact a fulfillment plan to drive real demand for your products and services, with quantifiable results.